SEO Basic Concepts
Let us start with Search Engine Optimization as my first post -with the meaning of Search Engine Optimization. Every businessman want a business with online presence and high ranking ranking on search engines like Google, Yahoo, Bing etc. to get more visitors. But the question arise how this can be achieve in this competitive world? The solution of this is Search Engine Optimization to get high rank on major search engines.
Search engine optimization instructs to develop web pages search engine accordingly and highlighting key topics related to articles. The basic optimization techniques are just to notify search engines about websites and indexing them in their database. To get rank on search results we have to work with other factors of websites like web page design, html framework, link building analysis and server header optimizations all of this come into advance search engine optimization. Search engine optimization is categorized into White Hat and Black Hat SEO. The natural and ethical way to get ranking on search engines is known white hat and unethical way to promote a site is black hat seo.
SEO (Search Engine Optimization) is the process of making a website more search engine and user friendly by various techniques and tricks. According to industry analyst Danny Sullivan, the phrase “search engine optimization” came into use in 1997 with the introduction of search engines.
There are several processes that go with internet marketing. Below are the names of some methods to do in online promotions to introduce newbie’s with search engine technique names.
- Keyword Research
- Site Optimization
- Content Optimization
- On page Optimization
- Off page optimization
- Link Popularity
- Search Engine Submissions
- Social Media Marketing(Facebook, Googleplus, LinkedIn etc.)
- Search Engine Marketing (PPC, CMS, Affiliate marketing etc.)
Keyword research or key phrases are the critical part of any search engine optimization process. Keyword research is the method of getting best and most relevant keywords according to contents and audience. Keywords play an initial and most important role in SEO.
You must beware with the importance of SEO before starting it down. An internet marketing is not of getting loss instead it’s an area of wide possibilities and new prospective. There are lots of benefits of internet marketing and it is very helpful to enhance credit into your account by sales and leads. As per study shows an online retail market get its 95% orders by search engine traffic. You have to make the contents of the web pages unique, relevant and effective. There is a nice quote in Internet Marketing “Search Engine Will like You If First ITS Users like You.” SEO is the part of promoting your site, which helps in increasing visitors from Internet searches by users.
Hope this article helps you to understand about SEO and its importance. I appreciate your feedback and suggestions.